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From the category archives: Industry News

San Diego, Calif. — March 16, 2015 – Patrick Warburton, soon to be appearing in “Ted 2” and former star of “Seinfeld” and “Rules of Engagement,” is the voice of Souplantation’s new “Discover Fresh” radio campaign — running in Los Angeles, Orange County, Inland Empire and San Diego. In the kickoff spot entitled “Once Upon [...]

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When Technomic released a study last year that researched transparency in the supply chain, Garden Fresh Restaurant Corporation CEO John Morberg took the data seriously. The study found that most consumers want restaurants to be more transparent about ingredients, and Morberg knew customers at Garden Fresh’s Sweet Tomatoes and Souplantation restaurants were no different. “Guests [...]

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Garden Fresh Brand Revitalization Results in Sales Success   Introduces in-store brand ambassadors, Farm Teams   San Diego, Calif. — February 23, 2015 – Garden Fresh Restaurant Corp., parent company for Sweet Tomatoes and Souplantation restaurants, announces its best month of sales in more than six years. For the month of January, same store sales [...]

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  Garden Fresh Activates Discover Fresh™ Campaign, Reiterates Commitment to Farm-Fresh Ingredients Revitalization strategy to involve updated restaurants and improved guest experiences   SAN DIEGO, Calif. – October 22, 2014 – Garden Fresh Restaurant Corp., the parent company of Sweet Tomatoes and Souplantation, announced today its activation of a brand revitalization plan called Discover Fresh™. [...]

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  Garden Fresh Names Krueger Communications Agency of Record   SAN DIEGO, Calif. – October 8, 2014 – Garden Fresh Restaurant Corp. today announced that it has retained Krueger Communications as its advertising agency of record. Krueger will handle print, radio, and TV responsibilities as well as serving as a key strategic partner. The partnership [...]

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  Garden Fresh Restaurant Corp. Names Two New Senior Executives   Souplantation and Sweet Tomatoes’ parent taps David A. Carr as CFO and Julie L. Derry as CMO as part of revitalization strategy   SAN DIEGO, Calif. – September 22, 2014 – Garden Fresh Restaurant Corp. today announced that David A. Carr and Julie L. [...]

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  Sweet Tomatoes & Souplantation Help Guests “Feel Like a Kid Again”   Grilled Cheese Dippers and more classics available September 18-24 in all restaurants   SAN DIEGO, Calif. – September 8, 2014 – Starting September 18, Sweet Tomatoes and Souplantation restaurants nationwide are offering guests the opportunity to escape the post-summer doldrums and “Feel [...]

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CHICAGO – August 8, 2014 – Garden Fresh announced today that their annual Easter Seals fundraiser hosted nationwide at 128 restaurants brought lifetime totals for Easter Seals to more than $240,000. Funds raised during June topped $26,000 from the sale of homemade chocolate chip cookies at Sweet Tomatoes & Souplantation restaurants from coast to coast. [...]

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SAN DIEGO, July 30, 2014 – Garden Fresh Restaurant Corp. announced today that its Board of Directors has appointed John Morberg as its Chief Executive Officer effective immediately. Mr. Morberg has served as the Company’s interim Chief Executive Officer since May 6, 2014 and as Chief Financial Officer and General Counsel since January 2007. “Over [...]

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SAN DIEGO, Calif. – July 10, 2014 – Today through Sunday, Souplantation and Sweet Tomatoes restaurants will offer delicious, limited time menu items featuring lemons as the star ingredient. The ‘Pucker Up’ menu is available in Souplantation and Sweet Tomatoes locations across the country until July 13. “Summer is a great time to enjoy lemonade, [...]

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Discover Fresh Abundance


Let's just say within 24 hours of being in the ground, it's on a refrigerated truck on its way to us. Our food is made from scratch every day. Our salad bar buffet features over 50 fresh ingredients, including specialty tossed and prepared salads. In addition to salads, we server original recipe hot pastas, hand-crafted soups, scratch-made muffins, and Focaccia breads in our hot buffet. Create. Indulge. Enjoy.


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