We have chosen new members for our Kitchen Cabinet.  We are thrilled to have a selected group of 14 meet at our Corporate Office in San Diego on March 23. Over 8,000 Souplantation and Sweet Tomatoes Club Veg members from around the country applied to be Kitchen Cabinet® members this year and 14 will be representing guests’ perspectives on recipes, service elements in the restaurant, upcoming promotions and much more.

We have a great group of reps that we are looking forward to meeting, who knows, you might see a blog from them on what they thought about our offices and their experience. Take a look at a few of this year’s cabinet:

We wanted to give a quick shout-out to our original Kitchen Cabinet group. Thank you so much for all your feedback. Thank you to Marney, Angie, Amy, Kate, Linda, Angela, Arleen, Rosalie, Teri, Paige, Laura and Anne.

Thank you for your many contributions!!!

Love-

Joan

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In 2007 we founded our Kitchen Cabinet ®, a group of twelve ladies that served a three-year term and provided us with opinions on our brand, menu, new products, prototype design and promotions.  Twice a year they joined us in San Diego at our Corporate Headquarters to meet face-to-face and discuss their recent restaurant experiences and taste new and conceptual menu items.

Last June (2009), their term ended.  While sad to lose a group of such committed and dedicated ladies, we took it as an opportunity to reorganize and relaunch the program.  One of our favorite aspects of the Kitchen Cabinet was meeting and hearing from our most loyal guests.  Our new Cabinet is designed with this in mind, and provides more people a chance to be a part of this special group.

Every six months, we will pick fifteen new guests to come to San Diego for an overnight stay.  They will try new foods, talk about their experiences in our restaurants and discuss our brand.  The day will end with a happy hour and dinner with our Executive Team.

There are three ways guests can be chosen to win a seat on our Cabinet:

1. Be a Club Veg member www.souplantation.com
2. Follow us on Twitter http://twitter.com/souplantation
3. Be a Facebook Fan www.facebook.com/souplantation

We will choose one Twitter follower, one Facebook Fan and the rest from our Club Veg guests.

Take the survey at http://bit.ly/7RczuD before January 31 to qualify.

This means each year we’ll meet thirty new people.  Thirty new voices.  We are really excited about the evolution of this very special guest council. During January we sent out a call-out for new members that will be coming to our office in March. Stay tuned to hear how their visit goes and what we learn from them.

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