Garden Fresh Names Krueger Communications Agency of Record
SAN DIEGO, Calif. – October 8, 2014 – Garden Fresh Restaurant Corp. today announced that it has retained Krueger Communications as its advertising agency of record. Krueger will handle print, radio, and TV responsibilities as well as serving as a key strategic partner. The partnership with Krueger is the latest in a series of bold, strategic initiatives for the resurgent fresh salad, soup and bakery specialists.
Krueger began their relationship with Garden Fresh by creating the new Discover Fresh™ positioning for the Souplantation/Sweet Tomatoes brand, spotlighting key brand attributes like farm fresh produce, made-from-scratch soups and freshly-baked items. They have already created a radio campaign currently running in the San Diego market, and are developing a television campaign planned for a West Coast release later this year.
“John Krueger and his team have brought new energy and creativity to all of our marketing efforts,” said John Morberg, CEO of Garden Fresh. “They have been invaluable partners as we work to refresh our restaurants and highlight the farm fresh, wholesome food that have always been the essence of our brand.”
About Souplantation/Sweet Tomatoes
Headquartered in San Diego, CA, Garden Fresh Restaurant Corp. operates 128 restaurants in 15 states under two brand names: Souplantation (only in Southern CA) and Sweet Tomatoes. The restaurants provide a one-of-a-kind dining experience where guests have the freedom to create their own fresh and wholesome meal from an abundant salad bar paired with a selection of eight craveable soups, hot pastas, fresh from the oven baked goods and delectable desserts. Passionately serving families, friends and their communities for more than 35 years, the restaurants are known for their farm-fresh seasonal ingredients, made-from-scratch recipes and hospitable service, all at an everyday value.
About Krueger Communications
Krueger is a senior-staffed creative/strategic/production hothouse. A triple threat designed for high growth brands in need of an entrepreneurial, full-service marketing partner.