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Garden Fresh Restaurant Corporation Growing in 2010

by admin on Sunday, March 21, 2010 · 117 comments

in Press Releases

Garden Fresh Restaurant Corporation, parent company of Souplantation & Sweet Tomatoes, today opened its newest locations in Encinitas, California and Naples, Florida.  As the first new restaurants in the company’s 2010 growth strategy, each will offer guests the Souplantation/Sweet Tomatoes signature 45-foot salad bar full of fresh, seasonal vegetables and tossed salads, made-from-scratch soups and hand-crafted muffins, focaccia, breads and desserts.

The Encinitas, California location is part of the company’s newest prototype.  The new design offers guests all their favorites while creating a more streamlined design and interior.  These changes will mean faster construction timelines and the ability to enter previously unavailable spaces, like shopping centers and strip malls, all without any change to the menu or quality of the food and service.

“The restaurant business is changing, and in order to grow and reach new markets restaurants must be strategic.  We have developed a strategy for 2010 and beyond that will enable Garden Fresh Restaurant Corporation to grow in new and existing markets and introduce new guests to our wholesome, healthy fare,” said Joan Scharff, executive director of marketing for Garden Fresh Restaurant Corporation

As part of the company’s growth plan for 2010, six new Souplantation/Sweet Tomatoes locations will open across America.  These restaurants will be a mix of the traditional design and the new design.

Souplantation offers a rotating menu of more than 100 original, made fresh daily recipes featuring signature salads, soups, bakery goods and hot pasta sauces, at an all-you-care-to-eat price.  All food is prepared without the use of artificial flavors, colors, additives or artificial trans fats.  A different food theme is featured each month and the most popular menu items are rotated every two weeks.  Items are showcased on a 55-foot salad bar and prepared exhibition style every 20 minutes.

About Souplantation:

Celebrating over 30 years, Souplantation was founded in 1978 in San Diego and currently operates 114 salad buffet-style restaurants across the western, southern and eastern portions of the United States. Souplantation cares about what comes out of guests’ wallets and into their bodies by creating an exceptional, all-you-care-to-eat dining experience with a daily selection of made-from-scratch soups and salads and hand-crafted muffins, focaccia, breads and tasty desserts. By combining high-quality, farm-fresh and scratch-made foods for a fixed price, the restaurants provide guests with the freedom to create their own wholesome meals. The restaurant concept is built around fresh prepared, great-tasting recipes with a salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Souplantation restaurants are open daily for lunch and dinner and also for a special Sunday Breakfast that features a variety of delicious morning favorites in addition to regular selections. For more information, visit

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{ 117 comments… read them below or add one }

Yoki Hay Wednesday, May 26, 2010 at 5:08 pm

When are you going to open in South Carolina. Clemson is a good place to start being a college town and nearby Greenville. Greenville is also a wonderful place to open one. The closest one to us is in Georgia -Gwinnet. ?
Please consider it soon……………


Yoki Wednesday, May 26, 2010 at 5:12 pm

By mistake I enclosed my e-mail in the comments , can you please delete it from the comment section.
Thank you ,


Tracy M. Thursday, May 27, 2010 at 8:08 am

Just did, no problem!


Green Wednesday, May 26, 2010 at 8:20 pm

Please open one in the city of Folsom! We miss our Souplantation from Fullerton, CA.


BB Sunday, May 30, 2010 at 8:01 am

Please,please please open a location in Brevard County, FL. Melbourne, Cocoa Beach, Viera would ALL be great locations for it!!!!!!


Darren Owen Sunday, May 30, 2010 at 11:39 pm

Please come to Canada! We ate at the I-Drive, Orlando Sweet Tomato some years ago and are still fans – we need more of these in North America to shift out the MacDonalds, Burger Kings and Pizza Huts from our towns. We have three children and can’t wait until you have a store in every city/town across North America!


Cheryl Northcutt Friday, June 11, 2010 at 11:57 am

Please open a restaurant in Indianapolis! There is NO restaurant downtown that could complete with your set-up! It’s a gold mine waiting to be found!


JOHN HUTCHINSON Wednesday, June 16, 2010 at 1:53 pm



JOHN HUTCHINSON Wednesday, June 16, 2010 at 2:09 pm

any plans to build a restaurant in the busiest , and fastest growing area in the ” TAMPA ” region ? please have your people check for themselves !


Wendy Friday, June 18, 2010 at 1:02 pm



Suja Monday, September 26, 2011 at 4:30 pm

I agree, We badly need one in Austin. Please please…


EDWIN L BROWN JR. Thursday, July 15, 2010 at 11:55 am



Andrew Fornes Tuesday, July 20, 2010 at 1:02 pm

Please come to the Nashville area, Williamson County specifically, lots of good locations in Brentwood/Cool Springs area, ton of office workers, trust me we’re you’re ideal customers and will flood your restaurant daily if you open one up here.


Meggen Wednesday, July 21, 2010 at 5:29 pm

I absolutely love your restaurants. I drive 160 miles from Monterey, CA to eat at your restaurant in San Jose, CA. I hope in the future that you will consider an expansion somewhere along the central coast. Keep up the good work and don’t grow too fast!


Scott Friday, July 23, 2010 at 9:26 pm

Just curious, any idea if they will ever put one on state road 192 in Kissimmee, Florida? Would definitely be a popular spot with the tourist (and the many locals that live & work for the tourism industry). Thanks for your consideration!


James M Tuesday, July 27, 2010 at 9:30 am

We’re still waiting for a Sweet Tomatoes in Spring Hill Florida. Our restaurants are full and the new ones are packed also. We need the Sweet Tomatoes Corp. to do us justice as the food is amazing. I travel to the Palm Harbor Fla. Sweet Tomatoes and am heading there today at 2pm, with a group. That 27 miles is too much to do and you won’t be disappointed in Spring Hill. Look us up…We are one of the fastest growing communities, even though we are large now. The newest mall location on Rt. 19 is waiting for a Sweet Tomatoes, with room for a new building if necessary. Property is cheap for our community and there is still space to build. We love you!


Robert Mitchell Wednesday, July 28, 2010 at 4:08 am

Do you have any plans to open one in the cleveland ohio area. great restaurant


Tracy M. Wednesday, July 28, 2010 at 9:05 am

No plans for Ohio at this time. We will keep it in mind for the near future.


Amy Monday, August 2, 2010 at 12:38 pm

Any plans to expand in Missouri for 2010-2011? St. Peters, MO has a population of approximately 57,000 residents always looking for new eating establishments to enjoy! We’re located in one of the fastest growing counties in the State and could definitely support your restaurant. I would love to share additional information with you about St. Peters. Please contact me if you’re interested! Thanks!


Ray Wednesday, August 4, 2010 at 10:45 am

We love your restaurant & we stop at one every chance we get. Do you have plans to open one in the Knoxville, TN area? This would be a great location. This is a college town & metro area restaurants are always busy. I-75 & I-40 merge for a few miles in the metro area & has a lot of Smokey Mountain tourist traveling on these 2 major N/S & E/W interstate highways. Also the Smokey Mountain area Is one of the most popular tourist locations in the world. There are a lot of people here that love your kind of food & we would love to have you in this area.


Lisa Tuesday, August 10, 2010 at 3:15 pm

I stopped by the Souplantation location in the Indio, CA area and was blown away by the selection, cleanliness and pleasant nature of the employees. Are there any plans for a location in the Turlock, CA or surrounding areas?
Keep up the great work and thanks for providing a healthy and yummy alternative for my picky little eaters!



Barbara Saturday, August 14, 2010 at 7:54 am

Are you going to open in Port Richey in the old Outback on Rt. 19 in September?


Tracy M. Monday, August 16, 2010 at 8:37 am

We are opening a location in Port Richey, but are tentatively scheduling the opening for late November or December.


Mark Monday, August 16, 2010 at 9:01 pm

With all the Microsoft, Google and other other high tech transplants in Redmond, WA, it dumbfounds me why there isn’t one up here! That’s a lot of California transplants and this is a great place to open a franchise! Plus, we like to eat healthy in Seattle. Makes for a great business decision in my book!


Alicia Tuesday, August 17, 2010 at 6:54 pm

Any chance we will EVER see a Sweet Tomatoes in the NorthEast??
I can’t imagine this happening, but thought I would give it a shot??


Debbie Thursday, August 19, 2010 at 7:09 pm

are you going to open a Sweet Tomatoes in the Surprise Az area we go to the one in Peoria Az and it is always so busy


Jeannine Saturday, September 4, 2010 at 8:16 pm

Any plans to open more Sweet Tomatoes in NC? Please consider the WInston Salem area or if not Winston Salem, how about Charlotte? Better yet open one in both, we live about half way between the two. Every time we visit out son in Raleigh we go to the Cary location, and have been going to the Palm Harbor Fla location for years when ever we are down there which is at least once a year. We sure would like to have one closer to where we live!!!


Scott Tuesday, September 7, 2010 at 7:34 pm

Just wondering if Melbourne, Florida (or even East Orlando) will ever get a Sweet Tomatoes? It’s impossible to drive to the tourist area Orlando locations very often, and there are certainly enough families in and around the south Brevard area to keep you busy!


Kim Sunday, September 19, 2010 at 9:39 am

Love your restaurant! Please consider opening one in Michigan.


Bonnie Peck Saturday, September 25, 2010 at 11:39 am

I have heard several times in the past year or so that Sweet Tomatoe is planning on opening
on hwy 98N. My friends and I eat at the one in Brandon , Fl when shopping over there. Folks
in the Lakeland area would love to have a resturant here.


Christine Tuesday, October 19, 2010 at 5:43 am

I just experienced Sweet Tomatoes for the first time while on a vacation in Northern California. It was outstanding and I was so excited to come back to Charlotte, NC because I thought we had a franchise here on Harris Blvd. No such luck! Honestly, I did not know what kind of restaurant Sweet Tomatoes is so I never tried it before (I am a vegetarian). I hope you bring back a restaurant to the Charlotte-Lake Norman area and maybe try advertising what makes your restaurant unique because it really is. And it’s a great deal.


Tracy M. Tuesday, October 19, 2010 at 8:19 am

Thanks Christine. We are glad to hear you enjoy our concept. We do not have plans to expand to Charlotte. We will put it in our potential locations. In the meantime, next time you are on vaca, look for our restaurants. We are Souplantation in Southern California and Sweet Tomatoes everywhere else.


Jennifer Monday, November 1, 2010 at 7:20 pm

I agree with the request/plea for an Austin location. Please! This is such a health conscious city, I’m sure the concept would go well here. We eat at the Irving location when visiting family but it’s 4′hours away! South Austin has LOTS of growth & young families. Come check us out!!!!


Leo Friday, November 26, 2010 at 6:51 am

Will you be opening any restaurants near New York City?


Tracy M. Monday, November 29, 2010 at 11:46 am

No plans for NYC anytime soon. we hope to one day!!


Liz Thursday, December 2, 2010 at 7:05 am

Please come to Charlotte NC!! :)


Harry Sunday, December 19, 2010 at 9:20 am

I wanted to put money to open one in Manhattan, so much business, so much consciousness and so big crowd. What is wrong? (supplying fresh from CA?)
Tracy, can I call to the planning, investing department? Awaiting an email.



Ann Tuesday, December 28, 2010 at 4:45 pm

We heard that you were planning on opening a Sweet Tomatoes in our area (Hudson, FL) Any truth to that! We love your restaurant!


Jennifer Muoto Wednesday, December 29, 2010 at 8:24 pm

Please consider Franklin (Nashvile), TN!


Paul Mac Donald Sunday, January 2, 2011 at 6:37 pm

How about Canada? Any plans? Franchise oppotunities maybe?? Would love to know more.


Minnesota Golden Valley Lawyer Saturday, January 29, 2011 at 5:26 pm

I like the theme of this web pages. I came upon this web page on Did you employ a blog theme creator to make this design for you?


Bonnie Peck Thursday, September 8, 2011 at 3:04 am

Are you coming to Lakeland, Florida and will you be on 98N. You certainnly would have a
great business in this area.



zsuzsa Saturday, September 17, 2011 at 2:33 pm

We live in Ohio, and we need one here!!! Best buffet I’v had!


Monica Sunday, January 22, 2012 at 7:50 pm

Any news on the DC area for Souplantation? Or in Virginia near Quantico would be best :)
Franchise opportunities available yet?


Monica Sunday, January 22, 2012 at 7:51 pm

Any news for Souplantations in Virginia?… near Quantico would best :)


Monica Sunday, January 22, 2012 at 7:52 pm



Monica Sunday, January 22, 2012 at 7:53 pm

Oops, didn’t mean to post twice


Danny Monday, February 6, 2012 at 1:38 pm

Any plan to expand overseas? Many of my Asian friends are hoping Souplantation open in their countries.



Tracy M. Tuesday, February 7, 2012 at 8:56 am

No plans for overseas yet!! We are still expanding in the U.S. right now. Maybe your friends can visit us when they come to visit you! We hope so!


tyler buxton Tuesday, October 30, 2012 at 2:03 pm

Hello, I was just down in Florida and a friend and I ate at your restaurant and it was the best place I have ever eaten. I am from Connecticut and there is a huge base up here that would love this kind of dining establishment. Are there any plans to come up north here? Do you guys franchise? I would love to help get one up here, thanks!


Sally Sunday, February 24, 2013 at 4:31 pm



admin Tuesday, March 5, 2013 at 11:49 am

Hi Sally – we don’t currently have expansion plans but thanks for liking us enough to want one in your area!


Maria Tuesday, July 9, 2013 at 5:03 pm

I used to live in Tampa and became a fan of Sweet Tomatoes. I recently relocated to North Virginia and miss Sweet Tomatoes so much. Do you have any plans for expanding into the Northern Virginia area? Sweet Tomatoes would be a huge success here.


admin Wednesday, July 10, 2013 at 8:57 am

Hi Maria – We don’t currently have any expansion plans but thank you for liking us enough to want one in your area.


Jake Beck Monday, August 5, 2013 at 8:50 am

Any future plans to franchise this company?? I would love to open 2 places in Iowa.


admin Monday, August 5, 2013 at 9:16 am

Hi Jake – No plans on franchising our restaurants as of now but thank you for your interest!


James McNamara Wednesday, December 11, 2013 at 7:03 pm

Still waiting for a Sweet Tomatoes in Spring Hill Florida. We have full restaurants at our Applebee’s, Red Lobster, Cracker Barrel, Outback, and an additional new Golden Corral being built, ALL on Rt. 19 in Spring Hill Florida. They all can’t be wrong about the tremendous restaurant business here. We’re waiting for you Sweet Tomatoes!!!


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Let's just say within 24 hours of being in the ground, it's on a refrigerated truck on its way to us. Our food is made from scratch every day. Our salad bar buffet features over 50 fresh ingredients, including specialty tossed and prepared salads. In addition to salads, we server original recipe hot pastas, hand-crafted soups, scratch-made muffins, and Focaccia breads in our hot buffet. Create. Indulge. Enjoy.

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