GARDEN FRESH RESTAURANT CORP EXPANDS
NEW QUICK-SERVE RESTAURANT SWEET TOMATOES EXPRESS
New Restaurant Concept Opens Doors for Growth
(HENDERSON) August 29, 2011—Garden Fresh Restaurant Corp, known for its 120 Souplantation and Sweet Tomatoes fresh, all-you-care-to eat restaurants, will open their second quick-serve restaurant in Henderson. Sweet Tomatoes Express, the first restaurant of this new concept in Nevada will open Monday, August 29 at 10520 South Eastern Ave.
To celebrate the grand opening, Sweet Tomatoes will offer a reusable plastic Express cup to the first ten customers every day the first week of business, Monday, August 29 – Sunday, September 4. The customers that receive this cup will receive free beverages on return visits for the remainder of September. In addition, every guest that dines at Sweet Tomatoes Express during the first week of business will be entered into a giveaway to win 10 free meals to Sweet Tomatoes Express and/or Sweet Tomatoes
On Tuesday, August 30 Sweet Tomatoes Express will be handing out gift cards to the first 100 to be in line at Sweet Tomatoes Express. Gift cards will have undisclosed amounts of $1, $3, $5, $10 or $100 to use at Sweet Tomatoes Express.
The new restaurant model is designed to complement the chain’s 39 Souplantation and 81 Sweet Tomatoes full-scale buffet-style restaurants. Contrary to the existing buffet style of choosing salads, soups, pastas and baked goods, Sweet Tomatoes Express customers will point to what they would like to customize their salad with while an employee builds the selections into the customer’s custom salad. The menu will also feature five freshly made soups, macaroni and cheese, foccacia breads and freshly baked chocolate chip cookies.
The expansion of the Sweet Tomatoes Express concept will allow Garden Fresh to continue growing and increase their presence in the 15 states they currently have full-scale buffet-style restaurants. They will also look to expand their full scale restaurants in expanding markets.
“We are eager to see how our customers respond to the new Express concept,” said Garden Fresh CEO Michael Mack. “We have used what we learned from the first Souplantation Express to perfect the experience here and in other markets, but we’re also confident that this new Express format fits a need for our customers and we plan to open four more Express restaurants within the next 12 months, as well as eight of our full-scale buffet-style restaurant.”
The new quick-serve Express design can accommodate spaces as small as 1,500 square feet—compared to the existing buffet-style Souplantation and Sweet Tomatoes model that requires over 7,000 square foot restaurant space—and is designed for potential entry into food courts, airports and even college campuses.
“The Express design enables us to extend our Souplantation and Sweet Tomatoes brands to spaces we previously couldn’t accommodate due to size,” said Garden Fresh Vice President of Business Development Dan Anderson. “By launching Souplantation and Sweet Tomatoes Express restaurants, we’ll be able to extend our brand of fresh, wholesome food and excellent customer service to more people, while also fitting into our customers’ busy lifestyles.”
The new Sweet Tomatoes Express restaurant in Henderson, Nevada is located in at 10520 South Eastern Ave. and will be open from 11:00 a.m. – 9:00 p.m. daily. For more information please visit http://www.sweettomatoesexpress.com . http://www.facebook.com/sweettomatoesEXP or http://www.twitter.com/sweetEXP.
About Sweet Tomatoes Express:
Sweet Tomatoes Express features the great quality food you expect from Sweet Tomatoes in a quick & convenient way. It is not the traditional all-you-care-to-eat buffet style but it still lets you create your own personalized salad from over 30 different ingredients or Sweet Tomatoes signature tossed salads. Guests can pair any salad with one of five made-from-scratch soups or mac & cheese and complimentary garlic foccacia to complete the meal. Great for to-go or dine-in!
About Garden Fresh Restaurant Corp.
Celebrating over 30 years, Garden Fresh Restaurant Corp. is a leader in the restaurant industry, having established a unique and successful business model for casual dining that has grown since 1978. The company’s chain of Souplantation and Sweet Tomatoes restaurants now totals 120 salad buffet-styleoffers an exceptional, healthful dining experience with a daily selection of made-from-scratch soups and salads and hand-crafted muffins, focaccia, breads and tasty desserts. By combining high-quality, farm-fresh and scratch-made foods for a fixed price, our restaurants provide guests with the freedom to create their own wholesome meals. Garden Fresh restaurant concepts are built around fresh prepared, great-tasting recipes with a salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Souplantation and Sweet Tomatoes restaurants are open daily for lunch and dinner and also for a special Sunday breakfast that features a variety of delicious morning favorites in addition to regular selections. For more information about Garden Fresh and its Souplantation and Sweet Tomatoes restaurants visit www.souplantation.com or www.sweettomatoes.com.